[EVENT]: JMCA World Day Launch – November 2020

JMCA World Day for African & Afrodescendant Culture

Last month, I was graciously invited by the Royal Hlubi Kingdom to the press launch of the official JMCA World Day. The event was held in Sun City (I will have a travel-related post on that soon) and was so informative.

The press briefing kicked off with the arrival of HRH King Mthimkhulu III and his chiefs at the convention center. It was announced that the 2021 World Day for African and Afro Descendant Culture (JMCA) will be hosted in South Africa.

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More About The Event And What It’s About

This exciting event will be a vibrant showcase of Africa’s people. It will show our cultures as a rich source of the world’s shared heritage. It will be hosted by non-profit organisation RAPEC (African Network of Promoters and Cultural Entrepreneurs), with His Royal Highness Mthimkulu III, King of the Amahlubi Nation who is the goodwill ambassador and organiser.

I was so impressed with HRH King Mthimkulu III’s passion for this project. He believes that we can show the world our diverse cultures not only from South Africa but from Africa as the continent.

“The African continent is a rich melting pot of diverse people and cultures that have had a profound influence on the world’s heritage through music, dance, film and art. African and Afrodescendant culture is inextricably linked with humankind’s very beginnings, its present and its future. It is important that we work to unite African nations through culture, and continue to nurture cultural diversity as a platform for promoting peace, democracy and sustainable economic development.” – His Royal Highness Mthimkulu III.

UNESCO adopted the 24th of January as the World Day for African and Afrodescendant Culture at the 40th session of the UNESCO General Conference in 2019.

The event will be held in Sun City from the 22nd to the 24th of January 2021.

Many thanks to the Royal Hlubi Kingdom for hosting me and letting me find out more about this exciting event. I’m so looking forward to the event in January to show the world how vibrant and special Africa is.

I’ll be posting about my actual stay at Sun City. But for now, you can catch up on the last time I was there here on this post.

ps: Want to see just how beautiful Africa is? Pop over to this post on my latest trip to Zambia