[BEAUTY]: Wet n Wild Photo Focus Foundation & Concealer

I’m pretty sure you will have seen this foundation and concealer on a few of your favourite beauty blogs lately, the reason it’s been making such a splash is that it’s so affordable! Plus it’s a fab product! Apart from the low price tag, another reason I’m a fan of this product is that Wet n Wild is cruelty-free. When I saw the foundation and the concealer at my local Clicks store, I scooped them up to see what all the buzz was about.

Tested under 7 different light conditions with and without flash, this Photo Focus range from Wet n Wild is made to create a matte, light-diffusing complex – so no filter is even needed.


I was a bit on the fence when I first started using this foundation, but once I started using it every day and applying it using different techniques, I got the groove of it. It’s a fast drying foundation so you have to work quickly when applying it. I found between using a brush or a sponge, my damp sponge worked best and allowed me to create the coverage I wanted. That being said, this is a medium to full coverage foundation and coverage is buildable. It lasts for the majority of the day and I so enjoyed the coverage it does provide (like I said, I can build it up if I want).

My only issue with this product is the packaging. It has a small spatula to scoop out the product but I would’ve much preferred a pump – but for the price tag, I guess I can’t complain much.

Okay, so maybe I have 2 issues – and this is something that a few bloggers have also mentioned, the issue is that there are such limited shades available in South Africa. While in America there are 20 different shades ranging from light to dark, here in South Africa there are only 5 light shades available.

This Photo Focus Foundation retails for R99.95 at Clicks.



While I was at Clicks, I saw the PhotoFocus Concealer was also available, and the price totally tempted me to try it out. R64,95 – what a bargain! This high coverage concealer was tested to be white cast-free under seven different photo lighting conditions. It’s creamy and so easy to blend. Plus it works perfectly in combination with the PhotoFocus Foundation.

This concealer appears to be available in a few more shades that the foundation (on the Clicks website there are 4 shades available that are more diverse)  – not 100% sure on the availability in store?

R64.95 from Clicks.

ps: I saw that Clicks is having a 3-for-2 sale on Wet n Wild products so I would buy the foundation; concealer and get the powder as well (I have yet to try the powder but judging from the foundation and concealer I’d say it would be worth it) *ps: not sure how long that special is running until.



  • Siobhan Yeatman

    The powder is amazing, and I possibly love it the most! It’s sooooooooooooo good.
    I love the foundation, own it in two shades so I can match it to how tanned/pasty my skin is.
    I finally tried out the concealer, and what bugs me is that the lightest shade available is DARKER than the lightest foundation available. Also = while it works amazingly at covering blemishes and redness, I don’t like it under my eyes. It covers well, but it creases no matter how I set it – something I don’t ever have a problem with, with any concealer ever!

    • Cassidy

      Ooooh definitely going to buy the powder now! So weird about the concealer under your eyes? Thanks for reading babe xXx

  • Simone Cameron

    I’m so bummed I can’t get this in my shade. I tried but the shade was too pink. Also I’ve never seen the concealer in PE yet. I do believe the powder is very good as well.

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