[BEAUTY]: My Top Cruelty Free Beauty Sites

Since making the conscious decision to switch my beauty products over to cruelty free, I find myself constantly researching the brands out there that catch my eye.

While most have blatant branding that clearly defines them as cruelty free, there are a few that you’re not too sure of. Enter the wonderful world of the wide web! I make a bee-line towards these websites as a guide in the palm of my hand of whether brands really are cruelty free or not.

I’ve mentioned it before, but I just want to point out that I’m not perfect, I do make mistakes. Part of the reason of me starting this blog was to bring you all along on my journey of trying to help the environment when I can. Saying that though, I do feel that I’ve done well with switching over to cruelty free brands and you will notice that all the beauty brands I mention are cruelty free, so yes, we can do it!

In no particular order, here are the websites I visit most when wanting to learn more about certain brands; changes in law and to read the opinion of others when it comes to cruelty free products as there are a few grey areas (a future blog post will be tackled on those grey areas).


People for the Ethical Treatment of Animals. This site not only focuses on beauty brands, but all products. Controversial in their methods of how they get their message across, PETA takes a stand worldwide for all animals.

You can visit their site here



Noticed universally with their bunny logo, Leaping Bunny sets the standard with regards to certifying brands as cruelty-free. If you see their logo, you know you’re safe!

You can visit their site here



This is a site that I have visited religiously since switching over to cruelty free brands. Written by Jen Matthews, this site features so many brands, leaving you feeling like you have endless options (which you do, by the way).

You can visit the site here



(Previously known as Elephant In The Room)

I stumbled across this blog while researching some brands and sat reading it for hours. I love how it’s written as well as the beautiful graphics, and there is a tab called Cruelty Free Resources which helps when wanting to know more.

You can visit this site here.



Oh my goodness, I wish I had discovered this blog sooner. It’s fantastic and lists pretty much every brand you can think of! Beautiful images, well written and very resourceful! Plus this blog explains a lot of the laws when it comes to animal testing.

You can visit this site here


ps: the image below is from Cruelty-Free Kitty, interesting guide to the different bunny logos.


While there are so many cruelty free beauty blogs out there, these are the ones I head to straight away when I want to know more about a brand. What sites do you visit?

Hope this post was helpful x.


  • Chereen

    I absolutely LOVE Cruelty Free Kitty! Such a great site! I’d never heard of Ethical Elephant, so off to browse the site for a bit now. Since becoming vegan, I’ve become more and more aware of animal testing and have made a conscious decision to start opting for cruelty-free products over others… it’s been a tough journey, and one I’m still working on constantly. My hope is to have switched over to a completely cruelty-free beauty routine by the end of the year – so go ahead and keep the tips and posts coming! Absolutely love your reviews and you’ve helped me a lot throughout my journey! xxx

    • Cassidy

      You have no idea how much this comment means to me Chereen <3 yay for cruelty free!
      It definitely is tough, especially when new products are released and everyone is raving about them, but it does get easier!
      Thank you so much for reading xXx

  • Lalannie Knoll

    I visit PETA and Leaping Bunny. Also recently came across Cruelty-Free Kitty and My Beauty Bunny.
    Thanks for all the others.

    Because I have made a conscious decision to only use cruelty-free products, I love it when I find the bunny logo on products that I pick up at random in Dischem, Clicks and PNP.

    Cannot believe that I only discovered this so late in my life!!

    • Cassidy

      Yay Lalannie, happy to have shared some new sites with you! Love how awesome you are with cruelty-free products!
      Thanks for always supporting me xXx

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